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Hi, I'm Abhishek
UX Designer

I build user experiences for digital products
including but not limited to mobile apps
and websites.

About Me

Persistence, curiosity and obsessive attention to details, that's what defines me.

Profile

  • Master of Design graduate
  • 8 years of industry experience
  • Product Design & UX Strategy
  • Skilled in Figma, Sketch, XD, AxureRP
  • Behavioural design enthusiast - crafting products that align with user habits, goals and motivations

Career

Fideilty International
Aug 2022 - Present
  • Designed a multi-channel single-login UX, implementing Micro-Front-End designs for multi-factor authentication, username retrieval, password recovery, fraud prevention, threat detection, first-time setup, OAuth, etc. Delivered multilingual responsive designs for UK, Canada, Hong Kong and Taiwan business.

  • Created a 0-to-1 unified product experience to improve cross-channel conversion from Workplace Investing to Personal Investing. Employed Rapid Iterative Testing and Evaluation to ensure design choices were based on user insights rather than assumptions.

  • Re-designed Fidelity PV-Admin & FAS-Admin dashboards to simplify how advisors manage their consultants. Strategically transformed a previously fragmented experience into a unified role-based interface. Improved the navigation flow, bulk action efficiency, access management, user segmentation, scheme/payroll management and permission handling.

  • Carried out a highly complex real-time calculation-driven prototyping in AxureRP, to test usability for Dealing Zone. A new product designed for reducing the cognitive load, minimizing the steps, presenting contextual guidance, to help customers make confident decisions while buying/selling/switching funds.
Olx Group
Jun 2021 - Aug 2022
  • Redesigned Car Inspection App for field engineers to carry out faster inspections. Integrated progress tracking and real-time strategic APIs (Vaahan, Spinny) in the app, which reduced the on-field data entry efforts. The average inspection duration was reduced by 13.11% (↓ 8 mins /vehicle), resulting in high completion rates.

  • Integrated a stencil based advanced camera UI for vehicle inspection which improved clarity, usability, and accuracy for Inspection Engineers.

  • Embedded Dealer-Loan Assist UX within the car-bidding journey to simplify dealer access to financing programme. Created in-context loan previews and real-time eligibility checks to improve bid completion with financial support. Tailored for India and LatAm markets, resulted in higher financing opt-in rates.

  • Played an active role in organizing a global design event, Olx D’Light 2022. This event stands as a significant gathering, uniting prominent personalities from the design communities across the globe.
Think Design (Havas CX)
Jun 2018 - Jun 2021
  • In my role at Think Design, I took on the responsibility of working with Business Intelligence Technology, engaging with stakeholders, developing UX strategies, Solution Design, and Product Design. Gained hands-on experience in implementing dashboard designs on Tableau.

  • Keyed Think Design to acquire capability in 'Data Design' which stood as a new company vertical. Contributed in creating studio's portfolio to showcase our Data Storytelling capabilities to attract new clients.

  • Designed enterprise dashboards for a leading payment processing client. Created 0-to-1 B2B product for their merchant and financial institution partners, with capabilities to analyze customer spending habits, peer benchmarking, customer attrition, payment trends, etc. Created Business Intelligence product for translating transaction data into actionable visuals for smarter pricing and portfolio decisions.

  • Built research-backed UX/UI designs for multiple clienteles, including but not limited to mobile apps, Progressive Web apps, websites, and remote driven TV interfaces.
So Delhi
June 2017 - August 2017
  • Worked in a fast-paced content-tech agile environment, collaborating with business and tech teams to align UX with user engagement metrics.

  • Worked on recommendation-model UX for location-based discovery using Android/iOS native components. Created Information Architecture, User Flow, Wireframes and Visual designs using Material & Human Interface guidelines.

  • Designs delivered for all the platforms including a Progressive Web App.

  • Also carried out:
    1. Heuristic evaluations
    2. User Interviews
    3. Stakeholder Expectations
    3. Wireframes & Prototypes
    4. Unmoderated User Testing
    5. Design Support & documentation

Expertise

I design solutions using lean product principles to simplify complex tasks.

I focus on solving problems through user-centered designs. I work with cross-functional teams to create products that are intuitive, effective, and enjoyable to use. I specialize in end-to-end product design, from research to execution to testing. My process blends usability, functionality, and aesthetics to deliver meaningful experiences.

  • Start with 'Why'

    Every great design begins with understanding the problem. I dive deep into research, user interviews, and data to uncover the why behind every project.

  • Walk in their shoes

    Empathy is my superpower. I create personas, journey maps, and empathy maps to ensure every decision is rooted in the user’s needs and emotions.

  • Blueprint to Reality

    I turn insights into actionable designs—wireframes, prototypes, and user flows—that are intuitive, functional, and aligned with business goals.

  • Going beyond the screen

    I collaborate closely with cross-functional teams and stakeholders to create cohesive, multi-channel experiences. By aligning everyone around a shared vision, I ensure designs are compliant, and ready for seamless implementation—eliminating friction between concept and execution.

  • Test, Learn, Repeat

    I believe in continuous improvements. I use a mix of usability testing, A/B testing, and user feedback loops to iterate and perfect the designs. Every pixel and interaction should be polished to ensure the final product is not just functional, but delightful and intuitive.

Portfolio

Some of my design work (outside NDA) includes:

Product Design

OLX Autos Inspection Engineer's App

Project Link

At OLX Autos, inspection is where the trust begins. Engineers on the ground needed a tool that was fast, efficient, and easy to use. This new inspection app was designed to make their work simpler, cutting down complex steps into a easy, effortless flow. With a user-centered design methodology and constant improvements, the app now helps engineers evaluate cars quickly and confidently.

UX Design

SO - A Local's city guide

Project Link

A full-stack research to development project carried out with Acropole Travels Pvt. Ltd.

UX Design

Concept music streaming app

Project Link

A concept design carried out as a semester project for Master of Design curriculum.

Interaction Design

Clouds - Student's App

Project Link

A design thinking project carried out as a part of Master of Design curriculum.

Design Guidelines

Music App Brand Guidelines

Project Link

A concept branding practice carried out as a semester project for Master of Design curriculum.

Documentation

Craft Research Report

Project Link

A research report carried out as a semester project for Master of Design curriculum.

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